Olbermann Begins to Beat O'Reilly In the Ratings

Alternet.org
September 12, 2007
This post, written by GottaLaff, originally appeared on Cliff Schecter's Blog

Eat my falafel, Billo:
On Friday night, MSNBC's Countdown with Keith Olbermann was the top-rated cable news show in the 25-54 demo. That means Olbermann beat his cable rival, FNC's The O'Reilly Factor and its host Bill O'Reilly. That's a first.
And the winnah and champeen is....KEITHKEITHKEITH!
"The real insight I had was over the summer," said Griffin, the NBC News senior VP who manages the Today show as well as MSNBC. Griffin tells TVNewser, Olbermann "maintained his core audience, so when the mass viewers came back after Labor Day...it's just surprising it happened so quickly."
Who's my little moneymaker? Who's my little demo-winner?
O'Reilly and all the FNC primetime programs still dominate the total viewer numbers. So why is the demo win such a big deal? "It's everything, the demo is everything. It's where we make our money," said Griffin.
I'm guessin' Billo's tentpole just lost its, um, enthusiasm.
Report typos and corrections to: feedback@alternet.org.

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