The Condom Ad Too Sexy for CBS and Fox

This post, written by Vanessa Valenti, originally appeared on Feministing

Two major broadcasting companies have rejected a new Trojan ad along with a new campaign because it focuses on pregnancy prevention rather than "health-related issues" such as STIs.

I will admit the ad is your typical mainstream condom commercial; heterosexual and model-like women wandering through a bar surrounded by a bunch of a pigs...literally. Well, I'll just let you watch it.

So do I like the commercial? Not particularly, but I looked through the website of this new campagin Trojan is launching titled "Evolve," and it definitely sounds like one I'd be willing to support: they discuss the misinformation that abstinence-only programs put forth about the inefficacy of condoms, the fact that often ideology is often promoted over real information, and their intent to put forth the message that "sex isn't an unhealthy thing needs to be policed or demonized."

The ad is being aired tonight on a number of networks, except FOX and CBS who refused to air it. Fox's reasoning was that "contraceptive advertising must stress health-related uses rather than the prevention of pregnancy," and CBS wrote, "while we understand and appreciate the humor of this creative, we do not find it appropriate for our network even with late-night-only restrictions."
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