Googling your way into a lawsuit

Google has sent a legal letter to several media entities warning them to cease using "google" as a verb. As in: "Just google it and find out."

It's eroding their trademark they contend. Here's their What's Legally Hot/What's Legally Not recommendations:


"Appropriate: I ran a Google search to check out that guy from the party. Inappropriate: I googled that hottie."
Legally speaking it's difficult to see this going anywhere (and when I say "legally speaking" please be assured that I have NO legal background whatsoever). However, Google being the go-to search engine that it is, they certainly have media entities by the proverbial balls should they decide not to comply.

Google long ago dipped its toes into the asshat waters when it hired neocon Dan Senor in May 2005.

It's also done what it needed to in China and may well be passing along personal information courtesy of the Patriot Act.
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