Severed body parts for safety

Jordan Barab WorkSafe BC's edgy new program
WorkSafeBC's new Demand Safety campaign, aimed at young workers, is graphic, shocking, and sure to attract attention. And that's exactly the point.

"What young workers told us in focus groups is that they want to see consequences," says Scott McCloy, WorkSafeBC's director of communications. "They want to understand what can happen to them in a workplace. They want to be shocked."Graphic and shocking are an understatement. Check out their posters, but beware -- they're not for the squeamish. The one at the top is probably the mildest. Viewer discretion is recommended.

The campaign teaches young workers to
know their rights and to challenge their superiors if they feel pressured to work in unsafe conditions. The media-savvy campaign also allows users to download desktop wallpaper and posters of the campaigns signature icons, severed body parts with price tags on them.

Jordan, a safety expert, thinks that innovative campaigns like Demand Safety are needed to communicate with young workers in a language that they will understand. The image above compares WorkSafe's iconic severed thumb to OSHA's colorful packet of statistics. Why do you think is more effective?

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