There's a lipstick ad in my book

It's not clear if Cathy's Book, a young adult novel with copius specific mentions of Cover Girl make-up products, is a book. Given the developer, the authors (two guys who have never been adolescent girls and do not currently have daughters that fit this description), the fake authors, the illustrators, and the many marketing professionals involved, it's more of an ensemble.

Cover Girl doesn't even have to pay for the advertising references, sprinkled throughout the book. All they agree to do is promote the book on one of their websites.

These two quotes are particularly bad:

"What we are selling here to the customer or the reader is an experience that transcends the book itself," said David Steinberger, president and chief executive of Perseus, the publisher. "The relationships with Beinggirl.com and Cover Girl are enriching that experience."

But the whole idea of reading is that it's the imagination, not the product placement, that "enriches the experience."

And here's the rationale of the publisher:
"There's a risk in putting so much emphasis on the Cover Girl relationship that it comes across as a crass commercial project," he said. "But it's not."


Oh wait, though, the two guy authors do hae some standards. References to make-up are fine, but they absolutely will not include references to branded tampons or other feminine hygiene products. "That would be very far over the edge," one of the authors said. I guess ads for contraception, or anything else that might be useful to teenage girls, would really be taking it too far.

Understand the importance of honest news ?

So do we.

The past year has been the most arduous of our lives. The Covid-19 pandemic continues to be catastrophic not only to our health - mental and physical - but also to the stability of millions of people. For all of us independent news organizations, it’s no exception.

We’ve covered everything thrown at us this past year and will continue to do so with your support. We’ve always understood the importance of calling out corruption, regardless of political affiliation.

We need your support in this difficult time. Every reader contribution, no matter the amount, makes a difference in allowing our newsroom to bring you the stories that matter, at a time when being informed is more important than ever. Invest with us.

Make a one-time contribution to Alternet All Access, or click here to become a subscriber. Thank you.

Click to donate by check.

DonateDonate by credit card
Donate by Paypal

Don't Sit on the Sidelines of History. Join Alternet All Access and Go Ad-Free. Support Honest Journalism.