BMW's Gay paradox

BMW America has begun advertising in gay magazines like The Advocate and OUT -- which is good, no?

According to Joe LaMuraglia, the mags featured "a hot, two-page advertisement for the all-new BMW Z4 M Roadster—arguably one of the sexiest ragtops on American pavement."

Marketing to GLBT-ers isn't exactly the boldest thing going considering that they're "one of the most affluent, loyal, and influential segments of the consumer-universe..."

But LaMuraglia isn't exactly impressed, calling BMW a hypocritical non-gay-friendly company because: "the executives at BMW North America do not spend money to offer domestic-partner benefits to their GLBT employees, yet, at the same time, they buy ads to target the deep pockets of GLBT consumers."

Apparently there are 30 companies that are gay-friendly and you can find them here. (

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