BMW's Gay paradox

BMW America has begun advertising in gay magazines like The Advocate and OUT -- which is good, no?

According to Joe LaMuraglia, the mags featured "a hot, two-page advertisement for the all-new BMW Z4 M Roadster—arguably one of the sexiest ragtops on American pavement."

Marketing to GLBT-ers isn't exactly the boldest thing going considering that they're "one of the most affluent, loyal, and influential segments of the consumer-universe..."

But LaMuraglia isn't exactly impressed, calling BMW a hypocritical non-gay-friendly company because: "the executives at BMW North America do not spend money to offer domestic-partner benefits to their GLBT employees, yet, at the same time, they buy ads to target the deep pockets of GLBT consumers."

Apparently there are 30 companies that are gay-friendly and you can find them here. (Gaywheels.com)

--> Sign up for Peek in your inbox... every morning! (Go here and check Peek box).

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

Close
alternet logo

Tough Times

Demand honest news. Help support AlterNet and our mission to keep you informed during this crisis.