2006 communications: email vs. blogs

Over at MediaShift, PBS's blog about all-things-digital-media, Mark Glaser poised the question of what will be the most influential digital medium during the 2006 elections. Naturally, many people responded with blogs, and most on the left would point to recent campaigns against the WaPo blogger as evidence of the growing power of the swarm. A researcher at Pew begged to differ, however:


But when I queried Michael Cornfield (pictured above), a senior researcher at Pew Internet and an adjunct professor in political management at George Washington University, he told me that blogs would play a big role in amplifying campaign messages, but email would be where the political action would take place.
‘The political blogs we read will echo the moves of campaigners and big [email] lists: sometimes to amplify a campaign message, sometimes to jam it with nasty feedback,’ Cornfield told me via email. ‘Bear in mind that while bloggers get most of the media attention, to campaigners the blogosphere contains a much smaller, if more active, population than the population which receives campaign emails. Email remains the main channel for online politics.’

The whole post is worth a close read... some very interesting responses. What do you think?

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