Via David Roberts comes the news that Mickey D's is blogging: "Do you know that McDonald's has started a Corporate Social Responsibility (CSR) blog? Seriously. It's right here."

And it is... it's right there.

Here's a bit from the About This Blog section: can’t learn--or improve--without listening. We live in a constantly changing world where the issues are complex and solutions anything but simple. With such complex issues, we may not always agree on the root causes or best solutions, but we can have a conversation.

CSR is multi-dimensional. At McDonald’s, we break it down into five key areas: balanced active lifestyles, responsible purchasing, people, environment, and community.
Now, of course the blog's origins are probably in PR. And of course the world would probably be a better place without McDonald's. I don't like the food or the homogeneity. Well okay, I like the fries...

There are two ways of approaching this. We can say that working with McDonald's, even to improve its practices, is a de facto endorsement of homogenized and essentially unhealthy ecology and dismiss it or we can work to change this industry leader and expect a trickle-down of the healthier business practices.

Realism v. idealism. I bet everyone has the answer. Discuss. (Gristmill)

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