Kiss me, I'm puking

These twisted new anti-smoking ads from Sedwick Rd, while truly ingenious creations are, unfortunately, unlikely to be effective.

Tim Nudd describes:

"It stars a bunch of creepy, horny little dolls who are constantly stalking each other, desperate to do a little passionate kissing. But wouldn’t you know it—one of them always ruins the vibe by sticking something disgusting in his or her mouth. A cockroach, a rat, a bird, a balled-up chunk of cat puke, whatever’s around. 'Kissing a smoker is just as gross,' explains the tagline."

I like the switch from scaring kids with death (hah! know any pre-teens frightened of death?) to scaring them with the loss of sex. Thing is, kissing a smoker isn't just as gross and you lose credibility when you claim it.

The ads are just too beautiful too. My unscientific hunch is that kids are more apt to associate smoking with the super-neato world and forget the icky message. (adfreak)

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