Blog-aganda!
January 11, 2006
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As if right wing bloggers even needed to be asked.
The Army has purchased the services of Hass MS&L, with such sterling achievements as the GM account under its belt, to solicit bloggers' help in distributing Army propaganda.
A number of "military bloggers" have received the following letter, via Paul Schmelzer:
"Hi, XXX. I’m writing from a PR firm on behalf of the U.S. Army. We’re contacting a few bloggers to test a new outlet for public information. The Army believes that military blogs are a valuable medium for reaching out to soldiers. To that end, the Army plans to offer you and selected bloggers exclusive editorial content on a few issues you’re likely to be interested in. If you do decide you are interested in receiving this material, whether you choose to write about what we send you is, of course, entirely up to you.
Like I said, we’re only contacting a handful of bloggers at this time. If you are interested, please let me know, and we’ll send you further information as it becomes available. Either way, thanks for your time.
________________Will it be the kind of information military families rely on? Nope. According to William M. Arkin, it's just for propaganda:
Charlie Kondek
Account Executive
Web Producer
Hass MS&L
"the 'content' under discussion, an Army public affairs officer tells me, is not the nitty gritty of deployments and living conditions overseas. It is planned to be an official counter to the perceived unwillingness of the mainstream media to report the 'good news' from Iraq and the war on terror."Instapundit sees this as an indication that the blogs have come a long way. I'll just let that statement speak for itself. (Eyeteeth, WashingtonPost.com)
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