Starbucks new PR stunt

Starbucks campaign

Gawker highlights the latest publicity stunt from Starbucks:
This is not someone who has innocently and accidentally left her coffee cup on top of her car. This is someone who is being paid to drive around the city with a coffee cup affixed to the top of her car, so that when people start shouting from the sidewalk, or honking from alongside, to let her know she has coffee on her roof, she can yell back, "Yeah, I know. Happy holidays from Starbucks!" [Gawker; photo courtesy Bucky Turco]
Like we need another excuse for road rage during this time of the year.

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.