Must... look... at... butts
Finally, American prudishness pays dividends! In Europe, where sexuality isn't strictly confined to the missionary position for procreation among the religiously-enjoined, ads are filled with nudity. Well, female nudity.
Seems they're working too well. Dabitch writes:
"Hot on the heels of that British study that revealed that a quarter of British drivers are so distracted by billboards with semi-naked models that they have dangerously veered out of their lane... comes yet another ad that diverts attention from traffic. This time it's a cheeky ad in Rome that a consumer group calls a 'road hazard.'"Sure, you could banish these images from the roads, Dabitch suggests but, she says: "one wonders how these accident-prone motorists manage in real life is the slightest peek of cheek makes them [lose] all control - should they really be able to operate heavy machinery such as cars, guns and voting ballots?" (Adland)
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