Rush: not quite übersexual

Marian Salzman's new book, "The Future of Men" (the kind of book where the title and marketing precede the writing...) fleshes out the new man that today's woman is seeking. The "more masculine male," the... Ãœbersexual.

Thing is, according to Catharine P. Taylor, poor Rush didn't make it. But the list is messy with high profile "liberals": Bill Clinton, George Clooney, Barack Obama, Jon Stewart...

Limbaugh, calling this new male "what men used to be before feminists came along and neutered them," believes he is one. Bob Jeffrey, the co-author of the book doesn't believe Rush qualifies but doesn't believe he's a lost cause: "Perhaps Mr. Limbaugh would benefit from a little JWT [ad agency] 'rebranding' effort, a service my agency is more than happy to offer free of charge for Rush only..." (adfreak)

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