From the so-disturbing-it's-kinda-funny files, check out McDonald's latest attempt at race-based marketing.

They've already attempted to buy out the Caucasian and African-American markets (with uniquely stupid and offensive ad campaigns for all) -- now, apparently, it's time to move on to the Asian-American set.

Yep, you're seeing that URL correctly -- it reads ""

Mm hmm, McDonald's seems to have purchased said web space with the sole purpose of co-opting yet another culture -- making the rest of us feel dirty in the face of such shameless, yet futile, attempts at hipness. (That funkified McDonald's theme song! The smiling Asian models frolicking in the sand, gettin' crazy [er, sticking their feet out of car windows], hangin' on the sidewalk, fries and milkshakes in hand!).

My favorite part of the "I Am Asian" site? The overfed pug wearing MickyD's "I am Asian" t-shirt, of course!

Um, wtf does the pug have to do with anything? I love dogs -- but not when they're made to dress up in ugly t-shirts bearing McDonald's-brand faux Asian pride (tm). Oh, that poor fat pug… being forced to shill for one of the greediest, cruelest, most wasteful companies on the planet (McDonald's is the world's largest user of beef, killing hundreds of thousands of cows each year).

I'm not Asian...But I, for one, would like to be counted out of your inane marketing schemes, Micky-Don'

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

alternet logo

Tough Times

Demand honest news. Help support AlterNet and our mission to keep you informed during this crisis.