The Atkins diet is dead
August 02, 2005News & Politics
The Atkins diet is dead:
Across the nation, producers of carbohydrate-laden food exulted at the decision by Atkins Nutritionals Inc., the Ronkonkoma, N.Y.-based designer of the once-popular low-carbohydrate weight-loss program, to file for bankruptcy protection.
The company said it planned to reorganize and focus mainly on selling nutrition bars and shakes. But analysts and nutritionists said Atkins' bankruptcy filing effectively signaled the demise of the low-carb lifestyle and an era when tens of millions of Americans embraced high-protein diets rich in meat and cheese while eschewing carbohydrates and sugars in grains, fruits and vegetables. [LINK]But insanity springs eternal:
In their battle against the bulge, desperate dieters have tried drugs, surgery, exercise, counseling, creams and even electrical fat-burning belts. Now some psychologists have a new idea: subtle brainwashing.
A team led by psychologist Elizabeth F. Loftus of UC Irvine found that it could persuade people to avoid fattening foods by implanting unpleasant childhood memories about them Ã¢â‚¬â€� even though the memories were untrue.
In a paper published today in the Proceedings of the National Academy of Sciences, the team said it successfully turned people off strawberry ice cream and, in earlier studies, it had done the same with pickles and hard-boiled eggs Ã¢â‚¬â€� in each case by manipulating the subjects to believe that the foods made them sick when they were children.[LINK]That both stories ran in the same newspaper -- today's L.A. Times -- just makes it all the more delightfully absurd.