PR after death

Isn't it bad enough that the media actually uses the Pentagon's promotional names in its war coverage (e.g. "Operation Iraqi Freedom," its cousin "Operation Enduring Freedom," or "Operation Just Cause" -- I'm guessing the double entendre on the last one escaped the marketeers...)?

Can you imagine if presidential candidates were allowed to temporarily change their names during an election and the media addressed them by it? "The most virile and Patriotic George, forged in the image of Jesus, and unable to hurt a kitten Bush has responded to attacks by..." It's absurd.

And now...

In honor of the Pentagon's brave new policy of including focus-group-tested war brands on the gravestones of soldiers killed in Iraq, I'd like to suggest joining the Ministry of Reshelving, courtesy of blogger Elise at Bitch Ph.D.

I'll post half the instructions with a link to the rest, but I'm mostly interested in which books people want to re-shelf and where. Use your imagination and comment below.


  1. Select a local bookstore to carry out your reshelving activities.
  2. Download and print "This book has been relocated by the Ministry of Reshelving" bookmarks and "All copies of 1984 have been relocated" notecards to take with you to the bookstore. Or make your own. We recommend bringing a notecard and 5-10 bookmarks to each store.
  3. Go to the bookstore and locate its copies of George Orwell's 1984. Unless the Ministry of Reshelving has already visited this bookstore, it is probably currently incorrectly classified as "Fiction" or "Literature."
  4. Discreetly move all copies of 1984 to a more suitable section, such as "Current Events," "Politics," "History," "True Crime," or "New Non-Fiction..."

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