News Flash: Blogs Overrated

News & Politics

Not that it will make a dent in all the blog-obsessed news coverage we've had to endure, but you have to give Forrester Research credit for doing its best to ruin the party:


Cambridge-based Forrester Research reported yesterday that fewer than 2 percent of Americans who go online read blogs once a week or more. Even among tech-savvy pioneers -- those with laptops and WiFi networks in their homes -- just 4 percent say they read blogs.
"All that press coverage of the blogs, and the audience is just minuscule," noted Forrester Vice President Ted Schadler. [LINK]
It obviously can't get worse. No, wait it does: "Blog readership looks paltry against the 70 percent of Americans who watch ABC, 65 percent who read their local paper - or even the 18 percent who watch Home & Garden's HGTV."

In other words, we're getting our asses kicked by some manicured pretty boy with an eye for upholstery. And I use the word "we" in the broadest sense possible given that my audience is probably smaller than a PBS fundraising drive -- during the pledge break.

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