Editors and advertisers...
The advertising industry just keeps on creepin' -- further and further up the bum of the publishing world.
It's already tough enough to decipher the corporate-sponsored sludge from the editorial content of many magazines, websites and even blogs out there. Now Advertising Age reports that automaking giants like GM are pushing for more "contextual" exposure, "outside traditional ad pages."
What this means: they want the publications they advertise in to cover them in sneakier (read: less ethical) ways -- without making it obvious that it's all about the ad dollars.
AdAge specifically refers to the spring/summer issue of Black Book magazine, in which editors concepualized, wrote and published a piece about Brooklyn band Ratatat, whose songs are used to push GM's huge and hugely ugly Hummers -- one of the mag's major advertisers.
It all makes me wanna throw up my hands and flee to, um, somewhere else.