Here's the sort of thing you joke about with friends when you're feeling cynical about consumption run amok. And then you feel a bit guilty for being thaaat cynical. Well... feel free to drop the guilty bit:
"So a bit ago Carrie posted something about deodorants aimed at pre-teen girls; a target demographic known for lots of things, but I've never really found them to have offensive body odor. Relatedly, a friend of mine working at an ad agency here in LA tipped me off to a new Procter and Gamble product: pre-menstrual tampons. They're called Almost," writes Jason Torchinsky, whose friend is working on the nascent site, which you can see here. What next, "My First ColonoscopyÃ¢â€žÂ¢"?