Q. How can you tell when the Bushies are getting worried?
"You'll recall that Bush started with the always-amusing 'compassionate conservatism,' a choice alliteration that actually advertised his intent on mean-spirited radicalism to the Orwellianly aware. (Think 'The softer side of Sears.') And he opted for 'Prosperity with a Purpose' when folks began asking why they should trade eight years of Clinton-Gore's job growth and relative international tranquility for a befuddled business failure who was lucky to find North America on a map."
After the 2000 NH primary disaster, he followed "'Real Plans for Real People' - as opposed to the taxidermic ones, I guess," with: "'Real Purposes for Real People' (those would be really prosperous purposes, or really purposeful prosperity) and 'Real Tax Relief for Real People,' culminating in 'Real Savings for Real People.' (I'm not making this up. Really.) Finally, given his campaign's divisiveness, he announced he was a 'Uniter, not a divider.'"
Read about the administration's kinder, gentler War on Terror slogan, here. (p.m. carpenter via Mad Kane)