Like selling candy to a bab

"The Borg marketers are going after pre-cognitive infants by using their sense of smell to fix positive affiliations with brands in their memories," writes Charles Star. "Ever notice how a 5- or 6-month-old sometimes watches to see where his drool lands? Discovering that was an 'aha!' moment for former Texas A&M marketing professor James McNeal. He reasoned that if the drool dripped to a diaper or a bib imprinted with an image of a character that's linked to a brand, and if the baby sees the logo repeatedly... Ta-da! Diapers designed with images on the 'drool spot' to capture the eyes of staring children." (StayFree!)

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