Condoms quick, before it's regulated!

Evan Derkacz
May 13, 2005

condom company, Durex, has purchased product placement in podcasts because: "Those are things that in these days traditional media are just very, very prudish about," (and to avoid FCC fines). The popular Drew and Dawn show will play assorted (non-sexual) games with condoms on their show. Data shows that 18-24 year-olds are the first group spending more time online than watching TV -- and you can bet 12-17s lean even farther in that direction, though I'm not sure Durex wants to advertise that fact. (AdAge)

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