Battle of the sexes now chocolatey delicious

News & Politics

"Yorkie candy bar is ‘not for girls,'" writes Jessica. "Taking a lesson from the no-girls-allowed sentiment so well known from tree houses and boardrooms everywhere this British chocolate bar is being marketed as the alpha-male of candy: 'The campaign keeps to the male image, with messages such as 'Don't feed the birds,' 'Not available in pink,' and 'King size not queen size.'" Nestle's marketing Guy commented: "we felt that we needed to take a stand for the British bloke and reclaim some things in his life, starting with his chocolate."


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