Rotten Apple

fter scooping up scads of good publicity by suing bloggers who leaked top-secret company info (many of whom are were huge Mac-boosters), Apple is once again winning hearts and minds by lashing out at the publisher of a new book on Apple bigwig Steve Jobs: "Apple Computer has removed all its [the publisher's] titles from the shelves of Apple stores in apparent retaliation...[for] 'iCon Steve Jobs: The Greatest Second Act in the History of Business,'" writes Steve Gilliard, who sees it as a bit of a blunder: "Who cares about another business book? Big deal. It would get the obligatory reviews and then fade from memory. Not now." (Steve Gilliard)

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