HIGHTOWER: The Lies Packages Tell
Time for another trip [Far-out space music]. . . into the Far, Far, FAR-OUT Frontiers of Free Enterprise.Today's journey on spaceship Hightower is courtesy of Consumer Reports magazine, which takes us behind the claims manufacturers make on their packages. Like this Swiss Formula, natural aloe deoderant stick from St. Ives. The package declares, "NEW! 3.25 oz. Value Size." Yes, the container is bigger than the old one was, but the old one contained 3.5 ounces of stick. The new value size gives you more container, less deoderant. Hmmmmm. . . no thanks.How about this box of "Honey Nut O's" breakfast cereal -- no preservatives, no artificial ingredients, just good healthy stuff. Stuff like whole wheat flour, almonds and "Crystallized Evaporated Cane Juice." Say what? Just a fancy way of saying: Sugar.Now here's a deal you don't often get -- talking toy animals that come with "Batteries Included." Says so right here on the box, not once but in five different places. Alas, though, the batteries the company included are short-lived ones that the fine print says, and I quote, are "included for demonstration" only. To really get the animals talking, you have to buy your own batteries.Finally comes this vent-hood for a clothes dryer from TrueValue. The package declares that not only is installation simple, but [quote] "NO TOOLS NECESSARY." But get it home and find that the instructions call for you to, one, "cut a round hole" in your wall, two, "use aluminum nails" to fasten the hood in place, and three, "cut to required length." Hello, TrueValue. Are we to cut with our teeth, and hammer with our forehead . . . or might there actually be some "tools necessary"?This is Jim Hightower saying . . . Watch out . . . What the package says is not what you get.Source:"Selling It". Consumer Reports : March 1997.