DURST: Toy Marketing

PBS is getting a measure of heat lately for marketing The Teletubbies to fill that all important 1 to 2 year old niche in the toy market. What's the big problem? America today is not about making things, it's about buying them. And what better time to start nurturing a consumer mentality in children than when they have yet begun to speak. Like they say, you can't teach an old dog new tricks. Pre toddlers don't have to unlearn any bad foreign buying habits. Old enough to breathe, old enough to brand. They're going to watch TV anyhow; would you rather they learn their peer group behavior from "All My Children"? As a matter of fact, why stop at age 1? Coming soon from a savvy marketer near you: Crib TV. Lot's of brightly colored lights in the form of a Swoosh and subliminal commercial voices extolling the benefits of Gerbers Baby Food over those other "yucky" brands. And all right, I know this is stretching a little but how about some fiber optic messages right through the fallopian tube. Just flashes of lights, maybe in morse code. Internal womb tattoos might be too painful to be worth their while, but think of the rights fees. I'm working on it.


Understand the importance of honest news ?

So do we.

The past year has been the most arduous of our lives. The Covid-19 pandemic continues to be catastrophic not only to our health - mental and physical - but also to the stability of millions of people. For all of us independent news organizations, it’s no exception.

We’ve covered everything thrown at us this past year and will continue to do so with your support. We’ve always understood the importance of calling out corruption, regardless of political affiliation.

We need your support in this difficult time. Every reader contribution, no matter the amount, makes a difference in allowing our newsroom to bring you the stories that matter, at a time when being informed is more important than ever. Invest with us.

Make a one-time contribution to Alternet All Access, or click here to become a subscriber. Thank you.

Click to donate by check.

DonateDonate by credit card
Donate by Paypal
{{ post.roar_specific_data.api_data.analytics }}

Don't Sit on the Sidelines of History. Join Alternet All Access and Go Ad-Free. Support Honest Journalism.