Durst: Disney/McDonalds Marriage

It's a dream marriage between America's Sweethearts and no I'm not talking about Connie Chung and Dan Rather. More cuddly than teenagers in the back of a station wagon at a post-prom keg party, Disney and McDonalds are getting hitched. But it's not a shotgun wedding. It's a corporate bonding between the ultimate icons of American Imperialism. Mickey Mouse and Ronald McDonald, as the proud fathers, are handing out Cuban cigars and drinking rare single malt Scotch until the wee hours toasting the slow ugly demises of the Burger King and Alan Ladd Jr.The Disney tie in with McDonalds is obvious. Burgers wrapped in bio degradable publicity releases for Pocahantas lV: Jason' First Thanksgiving. But perhaps the real key to the alliance won't come out for months. A three-picture deal for the Hamburglar might be in the offing or maybe a late night Saturday sketch show on ABC hosted by Mayor McCheese. Couldn't be worse than the one on NBC. No news as to who is going to take who's name. Maybe McDisney. Or DisMc. Or McMouse. More food media mergers might be in the works. Kentucky Fried Chicken and the Comedy Channel could combine for real rubber chickens. Der Weinerschnitzel and CSPAN. Red Lobster and PBS. That way they could cross promote on all those damn shark shows.


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