Media Blitz for War: The Big Guns of August

This week the U.S. media establishment is mainlining another fix for the Iraq war: It isn't so bad after all, American military power could turn wrong into right, chronic misleaders now serve as truth-tellers. The hit is that the war must go on.

When the White House chief of staff Andrew Card said five years ago that "you don't introduce new products in August," he was explaining the need to defer an all-out PR campaign for invading Iraq until early fall. But this year, August isn't a bad month to launch a sales pitch for a new and improved Iraq war. Bad products must be re-marketed to counteract buyers' remorse.

"War critics" who have concentrated on decrying the lack of U.S. military progress in Iraq are now feeling the hoist from their own petards. But that's to be expected. Those who complain that the war machine is ineffective are asking for more effective warfare even when they think they're demanding peace.

If Michael O'Hanlon and Kenneth Pollack didn't exist, they'd have to be invented. The duo's op-ed piece Monday in the New York Times, under the headline "A War We Just Might Win," was boilerplate work from elite foreign-policy technicians packaging themselves as "two analysts who have harshly criticized the Bush administration's miserable handling of Iraq." A recent eight-day officially guided tour led them to conclude that "we are finally getting somewhere in Iraq, at least in military terms."

Both men have always been basic supporters of the Iraq war. O'Hanlon is a prolific writer at the Brookings Institution. Pollack's credits include working at the CIA and authoring the 2002 bestseller "The Threatening Storm: The Case for Invading Iraq." In the years since the candy and flowers failed to materialize, their critiques of the Iraq war have been merely tactical.

The media maneuvers of recent days are eerily similar to scams that worked so well for the Bush administration during the agenda-setting for the invasion. Vice President Cheney and his top underlings kept leaking disinformation about purported Iraqi weapons of mass destruction and links to Al Qaeda -- while the New York Times and other key media outlets breathlessly reported the falsehoods as virtual facts. Then Cheney, Donald Rumsfeld, Condoleezza Rice and other practitioners of warcraft quickly went in front of TV cameras and microphones to cite the "reporting" in the Times and elsewhere that they had rigged in the first place.

Last Monday, the ink was scarcely dry on the piece by O'Hanlon and Pollack before the savants were making the rounds of TV studios and other media outlets -- doing their best to perpetuate a war that they'd helped to deceive the country into in the first place.

The next day, Cheney picked up the tag-team baton. Tuesday night, on CNN's "Larry King Live," he declared that the U.S. military "made significant progress now into the course of the summer. ... Don't take it from me. Look at the piece that appeared yesterday in the New York Times, not exactly a friendly publication -- but a piece by Mr. O'Hanlon and Mr. Pollack on the situation in Iraq. They're just back from visiting over there. They both have been strong critics of the war."

On Wednesday, the U.S. News & World Report website noted: "The news that the U.S. death toll in Iraq for July, at 73, is the lowest in eight months spurred several news organizations to present a somewhat optimistic view of the situation in Iraq. The consensus in the coverage appears to be that things are improving militarily, even as the political side of the equation remains troubling."

Such media coverage is a foreshadowing of what's in store big-time this fall when the propaganda machinery of the warfare state goes into high gear. The media echo chamber will reverberate with endless claims that the military situation is improving, American casualties will be dropping and Iraqi forces will be shouldering more of the burden.