'Frankenfoods' Giant Monsanto Plays Bully Over Consumer Labeling

By Scott Thill, AlterNet. Posted March 6, 2008.

"There are some corporations that clearly are operating at a level that are disastrous for the general public … And in fact I suppose one could argue that in many respects a corporation of that sort is the prototypical psychopath, at the corporate level instead of the individual level."

Since 1901, Monsanto has brought us Agent Orange, PCBs, Terminator seeds and recombined milk, among other infamous products. But it's currently obsessed with the milk, or, more importantly, the milk labels, particularly those that read "rBST-free" or "rBGH-free." It's not the "BST" or "BGH" that bothers them so much; after all, bovine somatrophin, also known as bovine growth hormone, isn't exactly what the company is known for. Which is to say, it's naturally occurring. No, the problem is the "r" denoting "recombined." There's nothing natural about it. In fact, the science is increasingly pointing to the possibility that recombined milk is -- surprise! -- not as good for you as the real thing.

"Consumption of dairy products from cows treated with rbGH raise a number of health issues," explained Michael Hansen, a senior scientist for Consumers Union. "That includes increased antibiotic resistance, due to use of antibiotics to treat mastitis and other health problems, as well as increased levels of IGF-1, which has been linked to a range of cancers."

For its part, Monsanto is leaning on the crutch of terminology to derail the mounting threat to its bottom line: The consumer-driven revolution against recombined food. And so the St. Louis-based agri-chem giant has launched a war of words in the form of a full-court press to suppress the "rBGH-free" label at the state level. And it's sticking to its guns by obfuscating and indulging in cheap semantics.

"RBST is a supplement that helps the cow produce more milk," Monsanto spokesperson Lori Hoag explained to me via email. "It is injected into the cow, not into the milk. There is no way to test because the milk is absolutely the same. Neither the public nor a scientist can tell the difference in the milk because there is not a difference. Consumers absolutely have a right to know if there is a difference in foods they are buying. In this case, there simply is not a difference."

"Monsanto has an unfortunate habit of mixing some things together that confuse the issue," counters Rick North, director of Campaign for Safe Food from Physicians for Social Responsibility's Oregon chapter. "It's true that all cows have natural bovine growth hormone. But only cows injected with recombinant, genetically engineered bovine growth hormone have rBGH. And this isn't a 'supplement.' This is a drug that revs up cow metabolism so high that they're typically burned out after two lactation cycles and slaughtered. Non-rBGH cows typically live four, seven, ten or more years."

The threat of rBGH to cows and humans alike encouraged Canada, Australia and parts of the European Union to ban Monsanto's recombined milk outright. As for the corporation's native United States, it has predictably signed off on another unproven growth opportunity with possibly lethal environmental side effects. They're in it for the money. And so the battle lines on the threat have been drawn, as North takes pains to point out, between "the FDA and those who follow them," and those who don't. "These proposed state bans or restrictions on rBGH-free type of labeling have nothing to do with protecting consumers," he asserts. "They have everything to do with protecting Monsanto's profits."

But that battle over labels and profits hasn't stopped Monsanto from creating its own press at home in the United States, where it infamously got two Fox News journos fired in 1997 for refusing to bend the truth about rBGH on the air. Yet, over the long term, the multinational's attention to press relations hasn't paid off so well. Medical authorities like Samuel Epstein and Robert Hare, quoted above, have targeted them from both the physical and psychological health perspective. Meanwhile, farmers and consumers across the world have demanded labels that differentiate the recombined milk from its naturally occurring counterparts on the store shelves. And they don't think it's too much to ask, given the facts.

Hoag is "accurate" when she argued "that there is no commercial test for this drug," North concedes. "But that's entirely different than saying there is no difference. Monsanto and its front groups have tried to equate the lack of a verifying lab test with the label being false or misleading. This is a non sequitur. There are all kinds of legitimate labels that aren't verified by lab tests, such as state or country of origin labeling, fair trade labeling, bottled water that is labeled as originating from a spring, and so on."

See more stories tagged with: astruturf, bovine growth hormone, monsanto

Scott Thill runs the online mag Morphizm.com. His writing has appeared on Salon, XLR8R, All Music Guide, Wired, The Huffington Post and others.