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Corporate Accountability and WorkPlace

Face Lifts: A Frightening New Job Strategy

By Margaret M. Gullette, Women's eNews. Posted May 4, 2007.


With ageism deeply rooted in economics, an increasing number of midlife people are turning to anti-aging products and surgeries to pass as younger in the marketplace.
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A New Yorker cartoon showed two bikini-clad babes frolicking in the waves with one of them saying, "I never thought turning 80 would be so much fun!"

When I saw that image almost a year ago, a light went on in my head. People really do assume that liposuction, Botox, chemical peels, facelifts -- whatever -- work to make people look younger. Since the cartoon shows curvaceous energizing results that presumably can come only from biotechniques, all it mocks is a belief that enhancements work that well. Under the laugh, in other words, is the premise that 60 may be the new 40, but 80 -- no matter how you cut it -- is not the new 20.

Do "anti-aging" products and surgeries work? This is an FAQ for which there is no absolute answer.

It's doubtful. An unprejudiced look around your high-school or college reunion may suggest this. The youngest-looking woman in my class has been letting her hair go gray, doesn't wear makeup and certainly doesn't purchase products from the perfection industries. She is the least lined, the one with the most youthful smile. (She also happens to be one of us who never married and had no children.)

Natural facial irregularities, lines and spots are perfectly compatible with charm, expressiveness, good grooming or whatever is meant by beauty. Gray or white hair looks better on us as we move into our middle years and beyond. (Dye-jobs often clash with our skin tones). I can find beauty in older people. That is what all Americans should be doing: Trying to see aging-as-a-bodily-experience with eyes that can be pleased.

But aging-past-youth is not mainly an aesthetic issue in the United States or anywhere else.

I suspect more midlife people are turning to anti-aging products for financial reasons. They want to look younger not to feel like an ad, but to pass as younger in the marketplaces of life. Middle ageism -- now afflicting people as young as 40 -- has made "looking your age" less valuable.

Economic Basis of Middle Ageism

Suppose we could change our eyes and come to appreciate older people as beautiful, like Maillol statues or Rembrandt portraits? Changing our eyes one by one would certainly help our self-esteem, but it would do next to nothing to thwart ageism. It wouldn't touch the economic basis of middle ageism.

The truth is that the typical household headed by a 47-to-64-year-old is at risk in an insecure U.S. job market. In 2003, it was poorer in constant dollars than a similar household was in 1983 (despite women working!).

Women -- who spend more on "anti-aging" products -- are under particular pressures. Age discrimination complaints by women to the Equal Employment Opportunity Commission against discrimination have been rising, and though the age of claimants has been dropping in general, the women are younger than the men. At their midlife income peak, 45 to 54, women may earn more than their mothers but they still earn only 76 percent of what men of the same age earn.

Meanwhile, most of the early retired -- female or male -- are not rich people in McMansions but disabled people, according to the Congressional Budget Office (2004).


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See more stories tagged with: discrimination, youth, workplace, ageism, cosmetic surgery

Margaret Morganroth Gullette is the prize-winning author of the 2004 Aged by Culture, which was chosen as a noteworthy book of the year by the Christian Science Monitor. She is a resident scholar at the Women's Studies Research Center, Brandeis University.


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Mike Males
Posted by: mmales on May 4, 2007 1:50 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
This is truly a frivolous article--like whites or men complaining about losing out to minorities and women. Go to the census website, www.census.gov, and check out the median incomes and poverty levels of middle-aged women versus younger female householders. There's no "cult of youth" in the US--except the cult that forces young people, especially women, to live in poverty and slave at minimum-wage jobs while older generations enjoy legal protections from age discrimination in the workplace that are denied the young, and through "two-tiered" labor contracts that preserve high wages and benefits for the old while stripping them from younger workers. Older men's and women's cosmetic surgeries are about vanity, and it's time to stop whining and face that fact. There's no economic benefit (except in a tiny number of jobs) to looking young, but there is very real, rampant discrimination against young people by the old.

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» RE: Mike Males Posted by: chutzpah
» RE: Mike Males Posted by: Jabby
» RE: Mike Males Posted by: rancespergl
This IS Real
Posted by: bttl on May 4, 2007 3:24 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
I'd have to agree with much of this article. It's not so much that advertisers only focus on the young, other than trying to sell adult diapers and support hose to the elderly. It's the reality of job discrimination against older workers(and by that I mean middle-aged and older). I agree that there is overt hostility on the part of many younger people towards "boomers"- who they forget are actually members of a wide age-range-George Bush is a boomer but so is Barack Obama.

I am shocked by the attitude of so many colege students that I know that sort of goes like "all these old people should just drop dead or retire and let us run the world"- not that they have a clue yet.....

I know quite a few middle-aged, talented and well-educated women who are all "under-employed"- with no prospects of better work at this point? Why is that? A 45 year old could easily work another 25 or more years- why put them out to pasture at 45?

And then there is the supposed techno-inferioty. My students are great with "you-tube" and "power-point" presentations- but their grasp on content and issues, let alone the ability to do real research leaves much to be desired. Too many people confuse an ability to download endless music and videos for real skills.

I don't think we'll see any changes unless the current middle-aged and older generation rises up against it. Which means hiring others of their age who are talented and experienced and not shoving them aside to hire cheaper younger workers who they assume to be more malleable. So part of the problem is boomers buying into this whole idea when they are doing the hiring.

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» RE: This IS Real Posted by: chutzpah
» RE: This IS Real Posted by: DaBear
» RE: But the reality is... Posted by: EagleMB
» RE: But the reality is... Posted by: EagleMB
» RE: This IS Real Posted by: Peregrine
Ageism
Posted by: sheena2u on May 4, 2007 4:08 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
People must accept their age with grace. Life is a gift, and age or lack of it does not diminish this. Each age has its blessings. To believe older people are less valuable is as ridiculous as it is to believe younger people are less valuable. All people bring important knowledge and skills to the table. If people have nothing to bring to the table then age has nothing to do with it. To try too hard to look young is as foolish as trying to look too old. Dye jobs too often look harsh and unattractive, and facelifts can give a bizarre upward pull to the facial skin.

Its possible to be flexible in mind, and to have an eager mind when old or young. Its possible to have a positive outlook, and a zest for life when old or young. Isn't this more important and useful than trying to look young forever? Life is a challenge at every stage. A smile on a face that has been lived in is a beautiful thing.

We don't all have to look alike even if the advertisers tell us we must. There is beauty at every age, and age or lack of it is no excuse for failure at work or in life. There are unacceptable health risks involved in using hair dyes, many cosmetics, and in having surgeries. If advertisers cared about people they would tell people to strive to be healthy no matter their age. But, their priority is only to sell their product. If we don't buy into the advertiser's message that aging is shameful then we can choose to ignore them and refuse to buy their products. We can carry on living our lives with confidence and gratitude.

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» RE: Ageism Posted by: CatDad
How age is regarded
Posted by: dangerouslysane on May 4, 2007 4:38 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
...in our society is different from how it is regarded in others. Ours is a culture that worships the new & young. I find this discouraging--we should respect people who often have wisdom born of years of experience--they are as much of a resource as our youth are.

In the last 20 years or so, men began to get eye lifts and other plastic surgery proceedures in order to look younger and to be able to compete for jobs--it wasn't only in order to be sexually attractive.

That women are considering these options does not surprise me. It's a pragmatic response.

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great article
Posted by: xenacat on May 4, 2007 5:12 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
I'm pleased to finally see some thing other than the usual twentysomething angst about body image posted here. Ageism is one of those weird things that is perpetuated by those who suffer the most from it. It is particularly strange when women start being hammered by age discrimination at 35 or so and men feel it by 40 - very odd considering how long our life spans are and how few are disabled in middle age (unlike prior historical eras). High time we started examining this issue in order to change.

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Anti-aging strategies apply to homemakers as well.
Posted by: HughScott on May 4, 2007 5:56 AM   
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I’m one of those old-timers young people make jokes about. I walk with a cane, wear baggy pants and look every bit my age. But do I care? Hell, no.

I feel sorry for the “X” generation – or whatever it’s called. I don’t think they have a clue about what real happiness is. At least it seems that way from my visits to the Costco near me -- in Westlake Village, California, home of movie stars and rich entrepreneurs galore.

All the young lady shoppers at Costco look alike – beautiful blondes with boob jobs and personal trainer bodies. Not that I don’t appreciate the sight (I’m not THAT old!) but from the blank expressions on their faces, I can’t help believe they are Stepford wives on shopping sprees to fill lonely upper-class lives.

I especially think that way at Costco when my wife comes along. We’ve been married 49 years and she still looks the same to me – pretty as could be with no facelift or Botox injections. Jean does dye her hair but what the heck, nobody’s perfect.

Hugh E. Scott, editor of King-George.biz -- the only website with hardcopy proof of White House corruption.

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IT'S NOT ABOUT LOOKS
Posted by: VZEQICVA on May 4, 2007 7:01 AM   
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The company may well be impressed by the way you look, but consider the fact that they can find out how old you are and they are more interested in health problems. They can find that out too. If it makes you feel good, do it but don't expect miracles. Our economy is very much driven by the fact that many people will spend whatever it takes to achieve 'perfection'. It is about the money. Thanks, ANNA

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Facelifts r great
Posted by: kathat on May 4, 2007 9:07 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
There is a huge difference between having the loose skin on your neck/under your eyes removed, and having your face stretched beyond it's limits and stuffed full of chemicals.
There is a huge difference between having a natural looking dye job on your hair and unattractive colors that do not flatter.
I know lots of women,including my sisters who have had neck and eye jobs and they look great. They still look and dress their age, but they look like they have had a good rest and not tired and worn out.
At the end of the day it is about looking and feeling your best...some choose it, some don't. That is true of 20 and 30 year olds too.
I find it much more unattractive to see young people with tatoos all over and metal rings sticking out of their noses.

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» RE: Facelifts r great Posted by: ISlamIslam
Face lifts? Why not just stay out of the sun?
Posted by: badkitty on May 4, 2007 10:58 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Well, I'm 57 now, and I make sure everyone knows it. Of course, I look 20 years younger. My father had melanoma when I was a teenager, so I stayed out of the sun and have always used sunscreen. I cringe at the thought of facelifts.

There is a really valid point of older people and health care. If you can't get hired because you look older, you're in trouble, because paying for healthcare as an individual is fabulously expensive if you're over 50 or have or have had any kind of medical problem. So if you're young, stay out of the sun, and if you're over 45, work for single payer health care or something to pay for your Kaiser.

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Huge issue for gay men
Posted by: vangogh69 on May 4, 2007 11:06 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
I can't go all into it now, but as a gay/queer non-white, I can tell you that gay men are some of the most ageist out there. The young ones view the older ones with suspicion and disrespect; the older one appreciate and are discouraged by the young ones who have no sense of history. The ones in the middle (30-40 somethings) want to look young, end up looking like big fakes, and want to retain the affluence they have without paying respect to the old or by trying to pass on tips of success to the young. It's a big problem.

In the US, we infantalize youth and grant the old way more respect than they may deserve, but that's a cultural/sociological/aesthetic problem with the US beyond the scope of my post. 2 cents.

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» RE: Huge issue for gay men Posted by: Peregrine
» RE: Huge issue for gay men Posted by: Peregrine
Confused
Posted by: MartianBachelor on May 4, 2007 12:11 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
The author says anti-aging products and surgeries don't work - or that it's doubtful at best that they do - but then goes on to urge a boycott (girlcott?) against these products and procedures because they precipitate a youth/beauty arms race which everyone is then forced to take part in just to stay even (a la the Red Queen), which obviously suggests the techniques do something substantive. Well, which is it?

Otherwise, ageism is here to stay because the Anna Nicoles, Paris Hiltons, and Brittany Spears of the world (and millions of others - even including Sarah Katherine Lewis) benefit so much from the other side of it. You can't have one side of the coin without the other.

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» RE: Confused Posted by: sweetlou
Everyone's OK with age until there's money involved
Posted by: DaBear on May 4, 2007 12:21 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
I think the ageism in the labor market at the moment is more money-anchored than anything else. I do notice and acknowledge all the media images and memes, and I'm self-employed, like most GenXers, because I'm too old (at 41) to be considered a good salary risk, but there it is... it's money.

No one critiques age until there's money involved. Then all of a sudden, young people are "glued to their iPods" or "technically proficient and historically vacant" or some other nonsense and older people are "deadwood" or "expensive healthplan" types. It's all about that damned money. Hell, it's a known fact that the "teacher crisis" in California is a fabrication based purely on money: with curtailed budgets districts aren't allowed to hire the experienced teachers so they cry "there's a teacher shortage" so they can attract the less experienced, cheaper kid outta school or a downshifting attorney or business executive. There's no shortage of teachers, only money to pay them. Same for writers... and other artists... there's no shortage of talent and skill, but there is a tactic by the biz to get work via work-for-hire rather than to pay a guild member (experienced and talented i.e., more expensive), that means a bias towards the under 29 year old artist and against 30+ aged artists. It's about tactics, borne of money.

Common sense tells me: give me a well balanced production team between age 18 and 70-something, and I'll give you a powerful team with more experience and skills generating product of better quality than any more narrowly "aged" group. Even the game companies are figuring that out, but they're up against corporate structure that functions on ageism based in monetary pragmatism.

What a waste. Everyone loses this way, on every level.

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The only alteration I can tolerate
Posted by: DaBear on May 4, 2007 12:29 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
There is only one body mod that I'm willing to do, be it for a job or anything else... that's losing my gut. If I begin to bald, I'm shaving the rest of it, for maintenance reasons more than jobs. But losing my gut is for my health and my spine. Being unable to walk for four months because of my weight was an eye-opener. I could have been playing the Sunday old man (soccer) game four months sooner had I not had the gut when my back went. Stoopid, absolutely stoopid. SO I'll modify my body for health reasons, but I'm thinking I'd rather live in a van down by the river than try to fake my way at great expense just to keep a job.

Maybe that's the solution. Like anything else, opt-out of this kind of stoopid bullshit. And maybe those of us who can opt-out easier than others, ought to put the screws to companies where ageism like this crap is hurting others. Maybe the era of the co-op is at hand... where all the "old" and "undesirables" caste off or opting out of the youth cult can put their shit in a can and make compost and sell to the ageist asshats for top dollar.

Or mebbe I watch too much of that damned Survivor show.... oy vey.

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Not just women
Posted by: fifthworld on May 4, 2007 2:25 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
in the marketplace and not just one age; it's a fear of getting old in general, and that manifests everywhere, psychologically and culturally. Pretty soon 10 year olds will be seeking facelifts. It's a scourge of stressful self-absorption and it's bringing us down faster than you can flush a toilet.

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More than that, it's economics/utilitarianism vs. CHARACTER
Posted by: fifthworld on May 4, 2007 2:33 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Look at Bill Moyers at the top above this article... there's a vanishing breed of human I think. Someone less concerned with the mirror, with the passage of time and the inevitable shriveling of the body than with truth and its pursuits. Yes, I know, we are not all seasoned and priveleged folks like him, but we can say no to the foolish paradigms of appearance, impression, and marketplace tomfoolery if we decide to. For example, work for yourself!!!

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Thoughts
Posted by: igoeja on May 5, 2007 4:26 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Let's see, I'm 46, fairly-fit (certified as personal trainer), intelligent (720 GMAT), youthful (look younger, dress well, tech literate), and vibrant, and I do fear aging. My biggest concern is the loss of intellect that accompanies age. I haven't had cosmetic surgery, but I am not averse to it.

Thoughts:

Caring about one's appearance is not ageist, and I imagine it is more often the anxiety of someone that is youthful and attractive.

Personally, ageist comments have come from 20-somethings, not older people or managers. According to a study, management typically has a higher regard for older workers, in terms of productivity, as well as with people skills, although managers also think younger workers can be more analytical.

On an intellectual level, older people tend to be neurologically slower, although the top few percent will increases their IQ up until the early 40's. After that, there is a typical, slowing and loss of intellect.

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