Chomsky: Is There Truth in Obama's Advertising?

By Noam Chomsky, Democracy Now!. Posted November 28, 2008.

I mean, Obama did organize a large number of people and many enthusiastic people in what's called in the press, Obama's Army. But the army is supposed to take instructions, not to implement, introduce, develop programs and call on its own candidate to implement them. That's critical. If the army keeps to that condition, nothing much will change. If it on the other hand goes away activists did in the sixties, a lot can change. That's one of the choices that has to be made. That's Haiti. Of course that didn't last very long. A couple of months later, there was military coup, a period of terror, we won't go through the whole record. Up the present, the traditional torturers of Haiti, France, and the United States have made sure that there won't be a victory for democracy there. It's a miserable story. Contrary to many illusions.

Take the second poorest country, Bolivia. They had an election in 2005 that's almost unimaginable in the West. Certainly here, anywhere. The person elected into office was indigenous. That's the most oppressed population in the hemisphere, those who survived. He's is a poor peasant. How did he get in? Well, he got in because there were again, a mass popular movement, which elected their own representative. And they are the source of the programs, which are serious ones. There's real issues, And people know them. Control over resources, cultural rights, social justice and so on.

Furthermore, the election was just an event that was particular stage in a long continuing struggle, a lot before and a lot after. There was day when people pushed the levers but that's just an event in ongoing popular struggles, very serious ones. A couple of years ago, there was a major struggle over privatization of water. An effort which it would in effect deprive a good part of the population of water to drink. And it was a bitter struggle. A lot of people were killed, but they won it. Through international solidarity, in fact, which helped. And it continues. Now that's a real election. Again, the plans, the programs are being developed, acted on constantly by mass popular movements, which then select their own representatives from their own ranks to carry out their programs. And that's quite different from what happened here.

Actually what happened here is understood by elite elements. The public relations industry which runs elections here -- quadrennial extravaganzas essentially --  makes sure to keep issues in the margins and focus on personalities and character and so on-and-so forth. They do that for good reasons. They know --  they look at public opinion studies and they know perfectly well that on a host of major issues both parties are well to the right of the population. That's one good reason to keep issues off the table. And they recognize the success.

So, every year, the advertising industry gives a prize to, you know, to the best marketing campaign of the year. This year, Obama won the prize. Beat out Apple company. The best marketing campaign of 2008. Which is correct, it is essentially what happened. Now that's quite different from what happens in a functioning democracy like say Bolivia or Haiti, except for the fact that it was crushed. And in the South, it's not all that uncommon. Notice that each of these cases, there's a much more extraordinary display of democracy in action than what we've seen-important as it was-here. And so the rhetoric, especially in Europe is correct if we maintain our own narrow racist perspective and say yeah, what happened was in the South didn't happen or doesn't matter. The only matters is what we do and by our standards, it was extraordinary miracle, but not by the standards of functioning democracy. In fact, there's a distinction in democratic theory, which does separate say the United States from Bolivia or Haiti.

Question is what is a democracy supposed to be? That's exactly a debate that goes back to the constitutional convention. But in recent years in the 20th century, it's been pretty well articulated by important figures. So at the liberal end the progressive end, the leading public intellectual of the 20th century was Walter Lippman. A Wilson, Roosevelt, Kennedy progressive. And a lot of his work was on a democratic theory and he was pretty frank about it. If you took a position not all that different from James Madison's. He said that in a democracy, the population has a function. Its function is to be spectators, not participants. He didn't call it the population. He called it the ignorant and meddlesome outsiders. The ignorant and meddlesome outsiders have a function and namely to watch what's going on. And to push a lever every once in a while and then go home. But, the participants are us, us privileged, smart guys. Well that's one conception of democracy. And you know essentially we've seen an episode of it. The population very often doesn't accept this. As I mentioned, just very recent polls, people overwhelmingly oppose it. But they're atomized, separated. Many of them feel hopeless, unorganized, and don't feel they can do anything about it. So they dislike it. But that's where it ends.

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MIT Professor Chomsky, a world-renowned linguist, and author of more than 100 books, spoke last week to a packed audience in Boston at an event organized by Encuentro 5. His talk was titled "What Next? The Elections, the Economy, and the World."

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