Water Is Being Used by Corporations as the Newest Way to Look "Socially Responsible"

By Diane Farsetta, PR Watch. Posted September 4, 2009.

Even critics of World Water Week, held annually in Stockholm, Sweden, agree that it's an important forum where thousands of people working on water issues share information.

This year's event, held from August 16 to 22, placed special emphasis on the relationship between water and climate change. The closing statement (pdf) was literally a message to COP15, the major United Nations Framework Convention on Climate Change meeting in Copenhagen, Denmark, this December. "Water is a key medium through which climate change impacts will be felt," it reads, adding that "water-related adaptation" should be seen as part of the solution. The statement also calls for funding "to assist vulnerable, low income countries already affected by climate change," along with longer-term adaptation efforts.

So why are there critics of World Water Week? In a word, Nestlé.

In 2007, not only did the world's largest bottler of water sponsor World Water Week, but speakers were also given bottled water to drink. Civil society groups protested and the plastic bottles disappeared, but Nestle did not. The 2009 event was again sponsored by Nestle, along with Sweco, a sustainable engineering and design company offering "solutions for water supply, wastewater treatment, solid waste management and site remediation"; Black & Veatch, an engineering, consulting and construction company that calls itself "one of the world's foremost providers of solutions for energy and water needs"; and the charitable arm of Femsa, "the largest beverage company in Latin America."

In other words, World Water Week has become an opportunity for companies selling water, beverages, and water and sanitation services to grab a seat at the table, as water practices and policies are discussed. It must also be a networking gold mine, where companies can pitch their services to government representatives from around the globe.

Another example of the creeping corporate influence is an international public opinion survey released to coincide with this year's World Water Week. The survey, which received media attention, found that more than 90 percent of respondents consider "water pollution" and "a shortage of fresh water" to be serious problems. The summary of survey results interpreted respondents' identifying both governments and companies as responsible for ensuring clean drinking water as "indicating that [public-private] partnerships are an important component to resolving the world's fresh water sustainability challenges."

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Diane Farsetta is senior researcher at the Center for Media and Democracy.

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