War Games and War Names

By Dave Zirin, AlterNet. Posted April 13, 2005.

"It's a perfect marriage," bleated DC City Council member Vincent Orange, and he wasn't talking about Charles and Camilla. The unctuous Orange was celebrating the National Guard's proposed $6 million purchase of naming rights for Robert F. Kennedy Memorial Stadium, home of Major League Baseball's Washington Nationals -- deal that the Washington Post reports is as good as sealed. So now, in the middle of Southeast DC, the Washington Nats will come to you, "Live from National Guard Field at RFK."

This is the first time a branch of the armed forces has thrown its helmet into the stadium name game. It's worth understanding why.

More than a decade ago, the names of sports arenas still held pretensions of dignity, tradition, and a kind of bloated grandeur. We had the Veterans Stadium, the Boston Garden, Memorial Stadium, Candlestick Park, Tiger Stadium, and the Spectrum.

Then, in the 1990s, all that was holy was officially profaned, and new stadiums sprang up like weeds, selling their "naming rights" to the highest bidder. The century old Tiger Stadium was abandoned to rot in favor of the sparkling new Comerica Park. The San Francisco Giants weren't playing at Candlestick any more. Their new stadium was first named PacBell and renamed SBC Park after the 2003 season. The Houston Astros were left with the most corporate egg on their faces, going from playing in the Astrodome to chasing fly balls in the gloriously named Enron Field. After the inevitable unpleasantness ensued, the team switched to the current Minute Maid Park, an equally unfortunate name at a time when no player wants to be associated with "the juice."

In the history on naming rights, the National Guard's attempted RFK purchase in 2005 will likely prove as embarrassing a display of hubris as the Enron deal.

It's no accident that the purchase comes at a time when Defense Secretary Donald Rumsfeld and the Pentagon desperately need the Guard to grow, and grow now. Recruitment is down more than 30 percent, and dissatisfaction among guard members is at an all time high. Lt. Gen. James Helmly, the commanding officer of the Army Reserve, said in January that the Guard and the Reserve are "rapidly degenerating into a broken force." With the Bush White House mis-using the reserve to achieve its imperial ambitions, the Guard has become stretched tighter than Dick Cheney's bikini briefs.

In the late 1960s, the National Guard was a prized place for country club chicken hawks like Dan Quayle and George W. Bush -- a perfect way to avoid Vietnam while not missing tee time. In the era of the volunteer army, the National Guard's most enduring image was shaped by the sight of reservists standing in armed defense of Fredericks of Hollywood during the 1992 LA Rebellion. At the time, a National Guardsman was typically far more likely to help clean up after a hurricane than inspect roadside bombs.

Today, the Guard - the under-trained, under equipped, one-weekend-a-month-National Guard - accounts for an astounding 40 percent of the boots on the ground in Iraq.

Thanks to the persistence of the Iraqi resistance and the so-called War on Terror's expansionist agenda, the Pentagon still needs more warm bodies to sacrifice. This is why, as Time Magazine reports, the Guard has now hired 1,400 new recruiters. This is why -- even though 25,000 soldiers are currently on food stamps -- there are 6 million dollars in the Pentagon Budget to spend on stadium naming rights. This is also why RFK stadium of Southeast DC -- with its decrepit high schools and spiraling unemployment -- is a perfect locale for their new publicity stunt. Since Sept. 11th, Armed Forces enlistment by African-American men has dropped by 47 percent. Presumably, even if they can't afford tickets, folks of color can come on by to sign up at the adjacent recruitment stands.

Dave Zirin's new book "What's My Name Fool? Sports and Resistance in the United States" will be in stores in June 2005. You can receive his column, Edge of Sports, every week by e-mailing

edgeofsports-subscribe@zirin.com. Contact him at whatsmynamefool2005@yahoo.com.

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