James Rocchi, Huffington Post. April 15, 2008. If you haven't been asked to pay for a war with money or blood, why would you buy a ticket to watch a simulation of it?
Matt Corley, Think Progress AlterNet: Video. November 20, 2007. Matt Corley: Mark Cuban says the point of the ad buy was to see what O'Reilly's real motivation for attacking the film was.