On AlterNet: marketing

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Stories, blog posts, and videos tagged as "marketing"

6 Kinds of Pills Big Pharma Tries to Get You Hooked on for Life

Martha Rosenberg, AlterNet. April 26, 2012.

Since direct-to-consumer drug advertising debuted in the late 1990s, the number of people on prescription drugs for life has ballooned.

Got Propaganda? Why All of the Milk Industry's Health Claims Have Been Proven Wrong

Martha Rosenberg, AlterNet. March 12, 2012.

Marketers have been trying desperately for over a decade to increase the public's consumption of milk, but they keep failing. Here's why.

How America Is Making the Whole World Fat and Unhealthy

Jill Richardson, AlterNet. March 7, 2012.

We've exported the worst of our food to developing countries and we've imported the best of their food -- making poorer countries even more worse off.

4 Creepy Ways Big Pharma Peddles its Drugs

Martha Rosenberg, AlterNet. January 9, 2012.

Big Pharma uses ads that sow hypochondria, raise health fears and sell diseases to adults and their children.

Why the Breakfast Most Americans Will Eat Today Is a Corporate Scam

Anneli Rufus, AlterNet. September 2, 2011.

Wake up and smell the McCafé: Cold cereal, donuts and orange juice are breakfast staples because somebody somewhere wanted money.

Big Coal Buys Access to 4th Graders to Promote Dirty Energy to Kids

Jim Hightower, Other Words. June 23, 2011.

Big Coal paid big bucks to Scholastic Inc. to develop a shamelessly distorted promotion of the dirtiest fuel on Earth.

Make Up for 8 Year Olds? Walmart's Newest Money Maker

Sara Ost, EcoSalon. February 10, 2011.

In the great American spirit of seizing every opportunity because it's there, a company has partnered with Walmart to bring us a new cosmetics line for tweens.

How Modern Day Mad Men Are Making Our Kids Fat and Sick

Kelle Louaillier, Other Words. January 3, 2011.

Protecting our children from diet-related disease requires guarding them from junk food advertising.

Junk Food Companies Pledge to Reduce Calories and Fight Obesity in US While Ramping up Their Presence in the Developing World

Amit Srivastava, AlterNet. June 3, 2010.

But if high-fat, high-sugar and highly processed foods are bad for the health of Americans, are they any good for people in India and China? The answer, obviously, no.

Down with the Clown: Why Ronald McDonald Has No Business Talking to Children

Raj Patel, AlterNet. April 12, 2010.

Ronald McDonald's peddling of happy fast food times to kids is at the dangerous forefront of the 17$ billion corporations spend on direct marketing to brainwash children.

Behind the Shady World of Marketing Junk Food to Children

Jill Richardson, AlterNet. March 23, 2010.

Marketers spend billions attracting kids to junk food they hope will become a lifelong brand attachment. But the effect on kids' health can be costly.

Marketing Ate Our Culture -- But It Doesn't Have To

Terry O'Reilly, AlterNet. March 21, 2010.

What happens when the Great Unwritten Contract between advertisers and the public is fractured?

What Does the Prez Stand for? You Are Going to Be Shocked When You Learn the Name of Obama's Favorite CEO

Kevin Connor, AlterNet. February 13, 2010.

"Change you can believe in." "We must pledge once more to walk into the future." "Help me take back America." Obama is a savvy sloganeer -- but what's behind his brand?

Lysol-Scented Vaginas: The Strange History of Douching

Cherry Trifle, SeXis Magazine. October 5, 2009.

Thanks to a media marketing machine bent on making money by making women feel bad, women used to pour Lysol in their vaginas. Some still douche. But why?

Should We Ban Manipulative Marketing?

DaveJ, Open Left. July 29, 2009.

Marketers today are learning how to reach down into the wiring of the brain itself.

The Super Futuristic Science Behind Bullshitting Women

Staff, AlterNet. February 21, 2009.

"Is beauty more than skin deep? Hell no! Welcome to the golden age of skin science."

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Emily Wilson, AlterNet. September 18, 2008.

Rob Walker, author of a new book on consumer culture, explains how consumers embrace brands as part of their identities -- often without knowing it.

Six Reasons Why Women Are the Most Important Audience for Changing the World

Lisa Witter, Lisa Chen, Berrett-Koehler Publishers. June 2, 2008.

Contrary to popular belief, women make a lot of money -- and they spend a good amount of it on charitable causes.

How Conservatives Manipulate People Into Voting Against Their Best Interests

Digby, Common Sense. December 7, 2007.

Pseudopopulist conservatives have destroyed reason.

Sexy, Smooth...Ten Year Olds?

Jill Filipovic, September 19, 2007.

Jill Filipovic: Nair markets hair-removal products to ten-year-olds. Their ad campaign is all about how "empowerful" smooth legs are.

How Big Pharma Learned To Seduce You

Alicia Rebensdorf, AlterNet. June 19, 2007.

As recent legislation shows, drug companies and their direct-to-consumer marketing campaigns need diligent monitoring -- especially when it looks like they need it the least.

"Best Mom Blogger" Awards Exploits Women

Joan Conde, April 9, 2007.

For a minute, I glowed in the recognition but something seeemed off...

Radio daze ...

Joshua Holland, November 10, 2006.

Joshua Holland: A bit of shameless self-promotion.

Disney's PR Strategy Unhealthy for 'Little Consumers'

Michele Simon, AlterNet. October 19, 2006.

Disney says it's concerned about kids' eating habits. But the company can't turn down the huge profits associated with helping junk-food companies market to children.

Why Are Hospitals Involved in Marketing Infant Formula?

Darcey Rakestraw, December 31, 1969.


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