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On AlterNet: marketing

Stories, blog posts, and videos tagged as "marketing"

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Emily Wilson, AlterNet. September 18, 2008.
Rob Walker, author of a new book on consumer culture, explains how consumers embrace brands as part of their identities -- often without knowing it.

Six Reasons Why Women Are the Most Important Audience for Changing the World

Six Reasons Why Women Are the Most Important Audience for Changing the World

Lisa Witter, Lisa Chen, Berrett-Koehler Publishers, Inc.. June 2, 2008.
Contrary to popular belief, women make a lot of money -- and they spend a good amount of it on charitable causes.

How Conservatives Manipulate People Into Voting Against Their Best Interests

How Conservatives Manipulate People Into Voting Against Their Best Interests

Digby, Common Sense. December 7, 2007.
Pseudopopulist conservatives have destroyed reason.

Sexy, Smooth...Ten Year Olds?

Sexy, Smooth...Ten Year Olds?

Jill Filipovic, AlterNet: PEEK. September 19, 2007.
Jill Filipovic: Nair markets hair-removal products to ten-year-olds. Their ad campaign is all about how "empowerful" smooth legs are.

How Big Pharma Learned To Seduce You

How Big Pharma Learned To Seduce You

Alicia Rebensdorf, AlterNet. June 19, 2007.
As recent legislation shows, drug companies and their direct-to-consumer marketing campaigns need diligent monitoring -- especially when it looks like they need it the least.

"Best Mom Blogger" Awards Exploits Women

Joan Conde, AlterNet: PEEK. April 9, 2007.
For a minute, I glowed in the recognition but something seeemed off...

Radio daze ...

Radio daze ...

Joshua Holland, AlterNet: PEEK. November 10, 2006.
Joshua Holland: A bit of shameless self-promotion.

Disney's PR Strategy Unhealthy for 'Little Consumers'

Disney's PR Strategy Unhealthy for 'Little Consumers'

Michele Simon, AlterNet. October 19, 2006.
Disney says it's concerned about kids' eating habits. But the company can't turn down the huge profits associated with helping junk-food companies market to children.