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On AlterNet: direct-to-consumer

Stories, blog posts, and videos tagged as "direct-to-consumer"

How Big Pharma Learned To Seduce You

How Big Pharma Learned To Seduce You

Alicia Rebensdorf, AlterNet. June 19, 2007.
As recent legislation shows, drug companies and their direct-to-consumer marketing campaigns need diligent monitoring -- especially when it looks like they need it the least.