Priyamvada Gopal, Comment Is Free. July 25, 2009. Starbucks' new stealth strategy is de-branding: giving stores different names and more local "community personality".
Anton Foek, CorpWatch. May 16, 2007. Starbucks, the world's largest coffee shop chain, and the Ethiopian government are on the verge of unveiling a deal that the company hopes will end attacks on the company's carefully constructed ethical image.