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On AlterNet: brands

Stories, blog posts, and videos tagged as "brands"

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Emily Wilson, AlterNet. September 18, 2008.
Rob Walker, author of a new book on consumer culture, explains how consumers embrace brands as part of their identities -- often without knowing it.

So You Think You Can Raise a Brand-Free Kid?

Colleen Kimmett, The Tyee. November 5, 2007.
From day one, you've got to fight Disney and the Winnie the Pooh.

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Buying In: The Secret Dialogue Between What We Buy and Who We Are

So You Think You Can Raise a Brand-Free Kid?