On AlterNet: brands

Stories, blog posts, and videos tagged as "brands"

When News Goes Totally Digital, How Do You Create Trust?

Rory O'Connor, AlterNet. March 12, 2009.
Is brand power the best way to keep the news trustworthy?

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Emily Wilson, AlterNet. September 18, 2008.
Rob Walker, author of a new book on consumer culture, explains how consumers embrace brands as part of their identities -- often without knowing it.

So You Think You Can Raise a Brand-Free Kid?

Colleen Kimmett, The Tyee. November 5, 2007.
From day one, you've got to fight Disney and the Winnie the Pooh.

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