On AlterNet: branding

7 Ways the International Olympic Committee Saps the Fun Out of the Olympics

Lauren Kelley, AlterNet, Aug 5, 2012

Story | Topic: Corporate Accountability and WorkPlace

What Does the Prez Stand for? You Are Going to Be Shocked When You Learn the Name of Obama's Favorite CEO

Kevin Connor, AlterNet, Feb 12, 2010

Story | Topic: News & Politics

Naomi Klein: How Corporate Branding Took Over the White House

Naomi Klein, Fourth Estate, Jan 17, 2010

Story | Topic: Media