John McCain and the Lying Game

Politics has always been lousy with blather and chicanery. But there are rules and traditions too. In the early weeks of the general-election campaign, a consensus has grown in the political community -- a consensus that ranges from practitioners like Karl Rove to commentators like, well, me -- that John McCain has allowed his campaign to slip the normal bounds of political propriety. The situation has gotten so intense that we in the media have slipped our normal rules as well. Usually when a candidate tells something less than the truth, we mince words. We use euphemisms like mendacity and inaccuracy … or, as the Associated Press put it, "McCain's claims skirt facts." But increasing numbers of otherwise sober observers, even such august institutions as the New York Times editorial board, are calling John McCain a liar. You might well ask, What has McCain done to deserve this? What unwritten rules did he break? Are his transgressions of degree or of kind?

Almost every politician stretches the truth. We journalists try to point out the exaggerations and criticize them, then let the voters decide. When McCain says, for example, that Barack Obama favors a government-run health-care system, he's not telling the truth -- Obama wants a market-based system subsidized by the government -- but McCain's untruth illuminates a general policy direction, which is sketchy but sort of within the bounds. (Obama's plan would increase government regulation of the drug and insurance industries.) Obama has done this sort of thing too. In July, he accused McCain of supporting the foreign buyout of an American company that could lead to the loss of about 8,000 jobs in Wilmington, Ohio. McCain did support the deal, but the job loss comes many years later and was not anticipated at the time. That, however, is where the moral equivalency between these two campaigns ends.

McCain's lies have ranged from the annoying to the sleazy, and the problem is in both degree and kind. His campaign has been a ceaseless assault on his opponent's character and policies, featuring a consistent--and witting--disdain for the truth. Even after 38 million Americans heard Obama say in his speech at the Democratic National Convention that he was open to offshore oil-drilling and building new nuclear-power plants, McCain flatly said in his acceptance speech that Obama opposed both. Normal political practice would be for McCain to say, "Obama says he's 'open to' offshore drilling, but he's always opposed it. How can we believe him?" This persistence in repeating demonstrably false charges is something new in presidential politics.

Worse than the lies have been the smears. McCain ran a television ad claiming that Obama favored "comprehensive" sex education for kindergartners. (Obama favored a bill that would have warned kindergartners about sexual predators and improper touching.) The accusation that Obama was referring to Sarah Palin when he said McCain's effort to remarket his economic policies was putting "lipstick on a pig" was another clearly misleading attack -- an obnoxious attempt to divert attention from Palin's lack of fitness for the job and the recklessness with which McCain chose her. McCain's assault on the "lite media" for spreading rumors about Palin's personal life -- actually, the culprits were a few bloggers and the tabloid press -- was more of the same. And that gets us close to the real problem here. The McCain camp has decided that its candidate can't win honorably, on the issues, so it has resorted to transparent and phony diversions.

This new strategy emerged during the first week of Obama's overseas trip in late July. McCain had been intending to contrast his alleged foreign policy expertise and toughness with Obama's inexperience and alleged weakness. McCain wanted to "win" the Iraq war and face down the Iranians. But those issues became moot when the Iraqis said they favored Obama's withdrawal plan and the Bush Administration started talking to the Iranians. At that point, McCain committed his original sin -- out of pique, I believe -- questioning Obama's patriotism, saying the Democrat would rather lose a war than lose an election. Ever since, McCain's campaign has been a series of snide and demeaning ads accompanied by the daily gush of untruths that have now been widely documented and exposed. The strategy is an obvious attempt to camouflage the current unpopularity of his Republican brand, the insubstantiality of his vice-presidential choice, and his agreement on most issues -- especially economic matters -- with an exceedingly unpopular President.