PEEK

McCain's Ad Scam: Why Pay For What the Media Will Do For Free?

McCain isn't airing most of his ads, just sending them directly to a media all too willing to show them around.

Just about every day, the McCain campaign releases a new "ad," which is released to the media along with a vague promise that the commercial will air somewhere, at some point. Cable networks, predictably, run the ad over and over again, for free, as part of their coverage of the campaign. This has been especially true this week, with a series of McCain campaign "ads" featuring Hillary Clinton.



The WSJ's Aaron Rutkoff noted that this is part of a well-executed scam that the news networks keep falling for.
That doesn't mean these McCain ads won't be seen by voters. The national media, which has its sensors tuned to any signs of Clinton-Obama drama in Denver, has readily amplified the messages. "These were basically video press releases," says CMAG's Evan Tracey. McCain's Hillary-related ads are "designed to get under Democrats' skin in Denver and designed to get into the convention coverage."


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