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Greenpeace + Wall*E = One Very Clever Socially Conscious Short
August 22, 2008 |
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In what must surely be the height of tragic irony, Kimberly-Clark is using Wall*E, a movie about conservation, to sell Kleenex, a disposable paper product containing absolutely no recycled content.
Greenpeace teamed up with Mark Fiore, celebrated political cartoonist and friend of Greenpeace, to make this animated short. It features a new character called Kleer*E who gobbles up forests and spits out boxes of Kleenex.
Join them in telling K-C to stop the Iron*E! Instead of putting money towards looking like they're "green," the company needs to actually become green by improving their environmental practices.
Erikka Yancy is an associate producer at Brave New Foundation where she is currently working on several long-term campaigns.
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