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Poll Watch: Zogby Gives McCain 5-Point Lead; Sky Not Yet Fallen

A major grain of salt is needed.
August 20, 2008  |  
 
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Zogby has McCain taking the lead in its nation-wide head-to-head — a 5 point lead, outside the margin-of-error — and I’m looking forward to much hand-wringing among Dems.

Here’s highlights from Zogby’s release:

As Russian tanks rolled into the Republic of Georgia and the presidential candidates met over the weekend in the first joint issues forum of the fall campaign, the latest polling includes drama almost as compelling - Republican John McCain has taken a five-point lead over Democrat Barack Obama in the race for President, the latest Reuters/Zogby telephone survey shows.
McCain leads Obama by a 46% to 41% margin.
And McCain not only enjoys a five-point edge in a two-way race against Obama, but also in a four-way contest including liberal independent candidate Ralph Nader and Libertarian Bob Barr, the poll reveals. In the four-way contest, McCain wins 44% support, Obama 39%, Barr 3% and Nader 2%.
This latest Reuters/Zogby poll is a dramatic reversal from the identical survey taken last month – in the July 9-13 Reuters/Zogby survey, Obama led McCain, 47% to 40%. In the four-way race last month, Obama held a 10-point lead over McCain.
Got that — almost as dramatic as Russian tanks rolling in!

But wait. Zogby’s poll is an outlier — LA Times/Bloomberg, Gallup and Rasmussen all have the race within two points, and all have Obama up. The only other recent poll with a five-point spread has Obama up. Real Clear Politics' rolling average has Obama up by 1.3.

During the primaries, Zogby was also rated the least reliable firm by other polling professionals in both Iowa and New Hampshire, and the firm’s gotten quite a bit of criticism during this cycle.What’s more, I think we should take all the polls with a grain of salt, because this will be an election that is significantly different than any we’ve seen before, and polling models are to a significant degree based on past votes — they weight their samples according to who they think will turn out to vote, but ultimately that’s as much art as science. Will the kids come out in droves, or will they disappoint yet again? Many younger voters have only a cell-phone, so they’re not always being sampled in telephone polls like Zogby’s. Will McCain escape his party’s dismal brand among newer immigrant communities — and will Latinos really make up 10 percent of the electorate as some are projecting? Who knows — it’s a guessing game.

And, of course, we don't have national elections, so the state polls in a handful of toss-ups are really what matter.

Joshua Holland is an editor and senior writer at AlterNet.
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