Get Your War On
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Hilarious, smart, and often politically incorrect, 23/6 is quickly becoming one of the most popular political humor outfits on the Internet. Best known for the web-sensation "It's Raining McCain," 23/6 uses today's headlines as grist for their prolific satire mill. Citizentube caught up with president Sarah Bernard on the eve of the launch of their new animated series "Get Your War On" to ask her some questions.
Citizentube: How did 23/6 come into existence?
Sarah Bernard: After The Huffington Post was launched, and it was clear that it was going to stick around for a while, Arianna (Huffington) had this idea for a website where people could auction off stuff. That idea was taken, but she also had one for a funny news commentary site. The Daily Show is, of course, the gold standard, but in the age of the web, it seemed strange to have to wait around until the end of the day to get a funny take on the news. Arianna has always loved political satire, even before her days in bed (literally) with Al Franken for Comedy Central’s InDecision ’96 .So she and Roy Sekoff, the editor of The Huffington Post , started thinking about how this might work. One day Arianna ran into Michael Jackson, the President of Programming for Barry Diller's IAC, and asked him what he was working on. He mentioned a project they were calling at the time "a comedy Drudge." And that's where the partnership started.