McCain's Playbook: Hate, Fear and Caveman Politics

Evening, June 3rd, in a muggy, dragonfly-beswarmed place called the Pontchartrain Center, just outside New Orleans. Half a continent away, amid yet another legacy-smashing fusillade of unsolicited invective from Bill Clinton, the excruciating Obama-Hillary mess is finally wrapping up, in a pair of anticlimactic primaries somewhere over the darkened plains of Montana and South Dakota. But here in the Big Easy, John McCain has chosen this moment to mount his first general-election attack against the Great Satanic Liberal Enemy -- who, as luck would have it, turns out to be a Negro intellectual from Harvard who's never served in the military. And this is supposed to be a bad year for Republicans?

You'd never know it from listening to McCain, whose kickoff speech is the same election-year diatribe that Republicans have been giving for decades, one long broadside against those goddamned overgrown Sixties weenie liberals who hate the flag, love the bomb-tossing enemies of America and are bent on the twin goals of ending the system of free enterprise and placing every aspect of our lives under government control. McCain pegs Obama as a man who wants to take America "backward," to the failed ideas of the Sixties. "I'm surprised that a young man has bought into so many failed ideas!" he says, to furious applause. Then, spitting out a forced, ugly laugh that he must have practiced many (but not enough) times in the bathroom mirror of the Straight Talk Express, he adds, "That's not change we can believe in!"

The choice of New Orleans as a launching pad for McCain's national campaign is the kind of leadenly obvious move that people who do politics for a living are pleased to call "sound strategy": For a candidate supposedly desperate to avoid carrying the Bush label into November, this disaster-stricken city is about the only place in the country that offers a striking visual image of a Bush policy that McCain has actually criticized. So the candidate dragged himself onstage here, ostensibly to perform the dreary business of "distancing himself" from Bush by once again criticizing the president's response to Katrina. The Bush-bashing money quote -- "Americans have a right to expect basic competence from their government!" -- was featured prominently in media accounts.

But the idea that John McCain is kicking off his trek to the White House by fleeing at top-end speed from the faltering Republican brand is the kind of absurdly facile misperception that only the American campaign press could swallow whole. The reality is that the once independent-thinking McCain has by now completely remade himself into a prototypical, dumbed-down Republican Party stooge -- one who plans to rely on the same GOP strategy that has been winning elections ever since Pat Buchanan and Dick Nixon cooked up a plan for cleaving the South back in 1968. Rather than serving up the "straight talk" he promises, McCain is enthusiastically jumping aboard with every low-rent, fearmongering, cock-sucking presidential aspirant who's ever traveled the Lee Atwater/William Safire highway.

Even the briefest of surveys of the supporters gracing McCain's events underscores the kind of red-meat appeal he's making. Immediately after his speech in New Orleans, a pair of sweet-looking old ladies put down their McCain signs long enough to fill me in on why they're here. "I tell you," says one, "if Michelle Obama really doesn't like it here in America, I'd be very pleased to raise the money to send her back to Africa."

The diminutive and smiling old lady's friend leans over. "That's going a little too far, dear."

"Too far?" says the first. "Farrakhan is saying they were brought here against their will, and their bodies are still feeding the sharks at the bottom of the sea! I mean, really!"