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Six Reasons Why Women Are the Most Important Audience for Changing the World

By Lisa Witter and Lisa Chen, Berrett-Koehler Publishers, Inc.. Posted June 2, 2008.


Contrary to popular belief, women make a lot of money -- and they spend a good amount of it on charitable causes.

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See more stories tagged with: gender, women, marketing, charity, business, spending, non-profit

Lisa Witter is Executive Vice President and Chief Operating Officer of Fenton Communications. She head the firm's practice in women's issues and global affairs. She is a political and social commentator and blogger.

Lisa Chen, Senior Vice President at Fenton Communications, is the firm's head editor and writer. Her writing has been published in the New York Times, USA Today, the Boston Globe, the San Francisco Chronicle, and other leading dailies.

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