Support AlterNet
Do you value the information you're getting from AlterNet? Please show your support with a tax-deductible donation.
Feedback
Tell us how we're doing.
How Conservatives Have Duped Us in the Global Warming Fight
Corporate Accountability and WorkPlace:
The Department of Labor in the Bush Years: A Damage Assessment
Rep. George Miller
Democracy and Elections:
Seven Ways Your Vote Might Not Count This November
Steven Rosenfeld
DrugReporter:
New Drug Survey Demolishes Drug Czar's Claims
Bruce Mirken
Election 2008:
Palin Pick Is GOP Hypocrisy at its Best
Laura Flanders
Environment:
Boatloads of Trouble: How We Are Importing Our Way to Destruction
Stan Cox
ForeignPolicy:
The Bush Administration Checkmated in Georgia
Michael T. Klare
Health and Wellness:
Earning Less and Dying Younger: How the Growing Strain on America's Middle Class Is Pummeling Our Health
Maggie Mahar
Hurricane Katrina:
From the Bayou to Baghdad: Mission Not Accomplished
Amy Goodman
Immigration:
Leader of Anti-Immigration Movement Calls Issue a "Skirmish in a Wider War"
Eric Ward
Media and Technology:
How the Media's Tarring of Hillary Hurt Obama Too
Eric Boehlert
Movie Mix:
Hollywood Gets Muslims Wrong, Again
Wajahat Ali
Reproductive Justice and Gender:
An Open Letter to Gov. Sarah Palin on Women's Rights
Lynn Paltrow
Rights and Liberties:
Amy Goodman: Why We Were Falsely Arrested
Amy Goodman
Sex and Relationships:
Why Do We Need to Talk About the Female Orgasm?
Susan Crain Bakos
War on Iraq:
The VA Continues to Abandon Returning Vets
Joshua Kors
Water:
Is California on the Brink of Environmental Collapse?
Rachel Olivieri
The movie Field of Dreams had a wild idea -- that a person could build his dream in the corn field and others would come from miles around to take part. This attitude is not restricted to Hollywood: It is a common notion in government that if we build a good policy the people will come rally around it. But because most policy solutions are bureaucratic and technical, people are often uninterested. To get people to care and to rally around good policies, we need to advance the ideas from which the policies flow.
When it comes to the climate crisis, there's been plenty of talk about cap-and-trade, carbon offsets, taxes on fossil fuels, and investment plans for renewable energy. But there is hardly any talk about what all this means to everyday folks or why public understanding matters. What most people are missing is that the solution may well lie in the way people think about and understand the climate crisis.
Recently, my colleague George Lakoff and I released a report called Comparing Climate Proposals: A Case Study in Cognitive Policy. Our goal was to demonstrate the importance of human cognition in the policymaking process. We didn't set out to create an "ultimate solution" or anything like that. We simply suggested that a good place to start looking for solutions is in our own heads.
The cognitive dimension of climate policy is a big topic that needs to be unpacked carefully. But we can start by discussing two competing ideas. One has been advanced by conservatives for decades through a multimillion-dollar communications campaign. The other has appeared from time to time in discussions of environmental philosophy, especially about the ethics of management practices.
So what are the ideas? You'll no doubt recognize one of them:
Idea No. 1: Protecting the environment harms the economy
This idea has been promulgated for decades by conservative think tanks like Cato Institute, Heritage Foundation, Competitive Enterprise Institute and others. It is based on the foundational claims that (1) the environment and the economy are fundamentally different things, and (2) they compete with one another in a zero-sum manner -- meaning that a gain for one amounts to an equivalent loss for the other. This idea takes many forms. Here are a few that we hear all the time:
The opposition of the environment and the economy is at the heart of the climate debate. It is the starting point of the Lieberman-Warner "Climate Security" bill in Congress now. We see this is in the two stated purposes of Lieberman-Warner:
This climate bill has been the one to gain the most traction, partly because its advances are minimal. Many environmentalists are critical of the bill, but they focus on policy mechanisms: it gives away billions to polluters; it doesn't reduce carbon dioxide emissions enough; it doesn't address major threats scientists warn us about. All of these things are true, but there is something more fundamentally wrong with it: The Lieberman-Warner is premised on a flawed idea!
See more stories tagged with: global warming, climate change
Joe Brewer is a cognitive scientist and fellow at the Rockridge Institute.
Liked this story? Get top stories in your inbox each week from AlterNet! Sign up now »