How Conservatives Have Duped Us in the Global Warming Fight
Belief:
Nobel Laureate Slams the Bible, Calls It "A Catalogue of Cruelties"
Mario de Queiroz
Corporate Accountability and WorkPlace:
As Foreclosure Nightmares Increase, Will More Homeowners Pay Off Their Bankers in Violence?
Scott Thill
DrugReporter:
Lies About Marijuana Drive People to a Much More Harmful Drug -- Booze
Steve Fox
Environment:
Why Max Baucus' 'No' Vote on the Climate Bill May Really Help Its Passage
Jeff Mcmahon
Food:
Despite Censorship By Beef Magnate, Michael Pollan Spreads Message About the Real Price of Cheap Food
Health and Wellness:
Do We Really Want to Enshrine Insurance Monopoly into Law? This and 5 Other Complaints About the Health Bill
John Nichols
Immigration:
NYC Marathon Raises Question of Who Is American Enough?
James E. Johnson, Jr.
Media and Technology:
How Biased Media Can Brainwash You
Melinda Burns
Movie Mix:
The Yes Men: Pranksters Out to Fix the World
Mark Engler
Politics:
4 Ways the Stupak Amendment Deprives Women of Access to Abortion
Jessica Arons
Reproductive Justice and Gender:
Fetus-Shaped Potatoes? Going Undercover Inside the Weird World of Right-Wing Abortion Foes
Ann Neumann
Rights and Liberties:
"My Kids Want to Hide Their Identity; They're Scared Someone Will Attack Us": U.S. Muslims Being Targeted
Jaisal Noor
Sex and Relationships:
Instant Sex: Has the Digital Age Destroyed Relationships or Made Them Better?
Vanessa Richmond
Take Action:
G-20 Meetings: Nothing Much Happened in the Suites, and There Was Too Much Punch in the Streets
Laura Flanders
Water:
Why Natural Gas Is Not a Clean Energy Panacea
Stan Cox
World:
With Unemployment at 40 Percent, Afghan Teens Enlist in Army, Police
Lal Aqa Sherin
The movie Field of Dreams had a wild idea -- that a person could build his dream in the corn field and others would come from miles around to take part. This attitude is not restricted to Hollywood: It is a common notion in government that if we build a good policy the people will come rally around it. But because most policy solutions are bureaucratic and technical, people are often uninterested. To get people to care and to rally around good policies, we need to advance the ideas from which the policies flow.
When it comes to the climate crisis, there's been plenty of talk about cap-and-trade, carbon offsets, taxes on fossil fuels, and investment plans for renewable energy. But there is hardly any talk about what all this means to everyday folks or why public understanding matters. What most people are missing is that the solution may well lie in the way people think about and understand the climate crisis.
Recently, my colleague George Lakoff and I released a report called Comparing Climate Proposals: A Case Study in Cognitive Policy. Our goal was to demonstrate the importance of human cognition in the policymaking process. We didn't set out to create an "ultimate solution" or anything like that. We simply suggested that a good place to start looking for solutions is in our own heads.
The cognitive dimension of climate policy is a big topic that needs to be unpacked carefully. But we can start by discussing two competing ideas. One has been advanced by conservatives for decades through a multimillion-dollar communications campaign. The other has appeared from time to time in discussions of environmental philosophy, especially about the ethics of management practices.
So what are the ideas? You'll no doubt recognize one of them:
Idea No. 1: Protecting the environment harms the economy
This idea has been promulgated for decades by conservative think tanks like Cato Institute, Heritage Foundation, Competitive Enterprise Institute and others. It is based on the foundational claims that (1) the environment and the economy are fundamentally different things, and (2) they compete with one another in a zero-sum manner -- meaning that a gain for one amounts to an equivalent loss for the other. This idea takes many forms. Here are a few that we hear all the time:
See more stories tagged with: global warming, climate change
Joe Brewer is a cognitive scientist and fellow at the Rockridge Institute.
Liked this story? Get top stories in your inbox each week from AlterNet! Sign up now »
Support AlterNet
Do you value the information you're getting from AlterNet? Please show your support with a tax-deductible donation.
Feedback
Tell us how we're doing.