How Did Conservatives Convince the Public to Think Differently About Government?

By Sara Robinson, Blog for Our Future. Posted March 15, 2008.

This is part III of a three-part series. Click here to read part I, "What We Can Learn from Conservatives About Winning in Politics," and part II, "Learning from How Conservatives Push Their Cultural Worldview."

The conservative worldview has succeeded so wildly -- and is still holding such tenacious sway over the ways Americans approach their current stack of problems -- because the conservatives started out 30 years ago with a focused plan that put promoting their model of reality at the center of every other action. Over the past two posts, I've been mining the specific strategies that early planners like Paul Weyrich used to advance the conservative worldview, in the hope that we might gain some insight that will help us engage them directly on this deepest, most important territory.

Progressives will not be able to implement their vision of the future until we're able to supplant the conservative worldview with our own. We won't win until we take control of the discourse, offer Americans new ways to make meaning and evaluate and prioritize events, and get them to abandon conservative assumptions about how reality works.

I'd like to thank Bruce Wilson at Talk2Action again for turning me onto Eric Huebeck's 2001 document that summarized, updated, and refocused the original Weyrich strategies. In this final piece, we'll look some of the specific ways the conservatives structured their campaign to take their worldview to the streets, and ultimately replaced long-held democratic assumptions about government, economics, and society with the deadly and wrong-headed assumptions that now drive the thinking of the entire nation.

Capture Cultural Institutions
Thanks to David Brock, Joe Conason, Chris Mooney, Michelle Goldberg, and many others, more and more of us are becoming aware of the ways that conservatives have quietly moved in to take over almost every public and private institution in America. From churches to university faculties to public broadcasting to the Boy Scouts, the vast network of institutions that once taught people how to live in a liberal democracy and reinforced those values across society has been shredded to the point where it no longer functions. In its place is a new network of institutions -- some of them operating within the co-opted shells of the old ones, others brand new -- that reinforce the conservative worldview at every turn.

This takeover of the very insitutional fabric of the nation was a central part of the conservative plan from the very beginning. Weyrich understood that to change the discourse, you had to capture and control the institutions that were most directly responsible for promoting and sustaining it. And the rising conservatives pursued that goal with a vengeance.

The basic strategy was to build parallel organizations that shadowed the official ones until they could legitimately assume power within their domains. In some cases these were national institutes, professional organizations, formal committees and expert policy groups; in others, they were simply ad hoc groups of conservative citizens who showed up at all the meetings, studied the domain, wrote letters, and eventually became expert in all the same topics and issues the official authorities dealt with. Either way, over the course of a decade or two, there was hardly an influential institution in America that wasn't operating without a gaggle of conservatives standing by to criticize every decision and thwart every attempt at action.

In some cases, such as government agencies, these self-appointed shadow officials hung around long enough, and demonstrated enough interest and expertise, that they eventually eased themselves into official positions from which they began to enact the conservative agenda. They joined public boards, got themselves appointed to commissions, and inflitrated local offices. In cases where they couldn't directly take over, they set themselves up as the determined and loyal opposition, acting as political leg weights that hobbled and slowed down every aspect of goverment business for decades on end as they looked for opportunities to press their issues and impose their will. The official policymakers still held sway, but the constant resistance made them far less effective. In time, people would get frustrated with the inaction, and look for other leaders to get the job done. Too often, the people who'd created the resistance in the first place were the first ones tapped to take over.

Massive funding put up by conservative foundations also gave the movement clout over the country's great non-profits, from which they insinuated themselves into research, health care, social services, education, and the arts. Pressure from investors, advertisers, and avid letter-writers narrowed the range of acceptable narratives in every kind of media. Shadow "professional" groups were established to challenge the basic Enlightenment-era premises of law, medicine, banking, teaching, pharmacy, and other essential professions.

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Sara Robinson is a twenty-year veteran of Silicon Valley, and is launching a second career as a strategic foresight analyst. When she's not studying change theories and reactionary movements, you can find her singing the alto part over at Orcinus. She lives in Vancouver, BC with her husband and two teenagers.

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